How do you get prospects to become clients? What extra can you add to your presentation to make the sale? Why not try an incentive? The three top incentives to get people to do anything is cash, products and travel. Cash incentives cost the most and believe it or not are the least effective. The reason being is that you pay dollar for dollar and what little cash you offer is used to pay bills and is quickly forgotten. Products work quite well, and it is true you can by them at a discount off retail but the problem is, most of your clients already have everything. It is almost impossible to guess what they want. Printed mugs, shirts, pens are very old fashioned. What is left to offer, a CD player?
Vacation and travel incentives are one of the most powerful methods of attracting business, re...Read More